-ization

For clarity, we list a few of the -izations, and will refer to them as -ization. Regardless of your specific scenario.

The nuances are very subtle, and sometimes these concepts are interchangeable.

Personalization

Allowing the end-user or automated process to enter personal information into a document.

Examples

• Business card

• Personal invitation

• Personalized coupon

Customazation

Allowing the end-user or automated process to change the document, so it’s customized for your campaign.

Example

• Choose a different package color

• Choose a different sport / background for your packaging

Regionalization

Allowing an end-user or automated process to change your document with the intent to adapt it for a different region. This could encapsulate translation, but also use different brand pictures, color sets, …

Translation

Allowing an end-user or automated process to change the language of the text used in the document.

Use cases

Use case: manual -ization - Output

Use case: manual -ization - Return to INDD

Use case: automated -ization - Ouput